Pink Memoirs

Okay, so it’s unlikely you’ll turn it into a billion dollar business, but believe it or not, with the right planning, you could be pulling in a cool million. But it’s only possible once you master marketing and management.

Skill Alone not Enough

Just because you have the expertise and equipment to do a fantastic job on a client’s carpet, doesn’t mean you are a success. In order to succeed, you must promote your business so that you stand out in the crowd of competitors. Your goal must be to become “the company” your potential customers think of when their carpets need cleaning.

It takes special carpet cleaning equipment and expertise to clean properly. That alone keeps many households from doing it themselves. They dread moving furniture, removing stains and the risk of ruining their carpeting. It is from this pool of people you will obtain your customers.

Have a sense of Urgency

Now is the time you should actively solicit new customers. The first step will be to design handouts or flyers that introduce your exceptional service. Include testimonials from a couple of satisfied customers as well as an attractive, special introductory offer. Be sure the handout looks professional. Finally, don’t forget to include your phone number and other contact information.

The appearance of the advertising piece should make a vital first impression. Find a graphic artist to design a fantastic handout. Remember, that piece represents you, so do it right, and don’t shy away from spending a few dollars on the project. Make copies of your flyer. Consider that copy prices go down with volume. You will be using flyers continuously in your ongoing campaign, so consider a large run.

The next step is to identify key neighborhoods and commercial business zones. Work out a plan to hand- deliver the flyers yourself, using groups like local boy scouts, little league teams and even retirees to distribute them door to door. This is an extremely effective and relatively inexpensive way to get the word out.

Leverage Local Marketing

Once you have distributed the flyers, it is essential that there be someone attending the phones and an interactive presence available online. Local businesses are finding amazon success by engaging with the community on Facebook. Log on and befriend other local businesses and groups in your town. Be there regularly so people in your town will recognize and think of you when they need your services.

Present a Professional Image

When you or your employees show up for an appointment, everyone should look sharp and professional. Image can do wonders. Make your company seem larger than it actually is. Clean uniforms and clean equipment make an impression as well. Your company will remain in the customer’s mind, and they will refer you to their friends. Word of mouth is a powerful marketing tool. Consider offering your customers a reward for every referral they send your way.

Be prepared for the onrush. Consider purchasing more carpet cleaning equipment and training additional staff. People want their carpets cleaned now, not in a week or two. Be prepared to accept success and build upon it. The secret to a million dollar business is to keep the ban rolling once you get it going.

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